Manager, Enterprise Effectiveness, The Emirates Group, and NOORA member
"What excites me about NOORA is the buzz and the energy that all of these like-minded female executives and women in positions of power bring to the table."
General Counsel and Head of Ethics & Business Integrity at Emirates Global Aluminum (EGA)
“At EGA, we’ve always championed the advancement of women in our industry, understanding that their unique perspectives and skills are integral to our success. NOORA provides a much-needed platform for women to forge connections, exchange ideas and amplify their professional growth.”
Sustainability Manager, TAQA, and NOORA member
“As a new mom, I wanted to prove that women can do it - they can do hard things. I could use the help of NOORA to achieve leadership positions. I expect NOORA to provide a platform for like-minded women to have difficult conversations about why women traditionally - especially in this region - have not been able to reach leadership positions, to help provide solutions and resources and pass it forward to other women.”
Group CEO, ENOC
“This partnership represents a strategic step for ENOC Group towards empowering our female employees and fostering an environment that champions their success, supporting their personal and professional growth, ultimately to benefit the entire Group as we strive for excellence together.”
Customer Experience Manager, The Emirates Group, and NOORA member
“It's just so refreshing to meet so many like-minded women who are looking to forge some genuine connections and genuine relationships, to help us change and improve things for women in general.”
Marketing Senior Practice Lead & Inclusion and Diversity lead in the Middle East, Accenture
“Being part of NOORA reflects our commitment to building a workplace culture that celebrates diversity and equality, fuelled by visionary leadership. Through tangible actions and unwavering support, we strive to create an inclusive organisation where women thrive and break through barriers, ensuring they reach their full potential.”
Manager, Skywards Co-brand Programme, The Emirates Group, and NOORA member
“I've been exposed to incredible women, like-minded women, and I'm looking forward to learning from them, challenging each other and really having an open conversation in a safe environment.”
Senior Vice President, Human Resources, Emirates Group
“The NOORA initiative dovetails with our continued efforts to empower all women at the Emirates Group, and we hope to inspire other businesses to follow suit. By combining resources, expertise and networks, we can accelerate the creation of a pipeline of women leaders who can make long-lasting impact.”
NOORA member from Accenture Middle East
“In all corporate environments, women face almost similar kind of stereotypes. Understanding from them how they have achieved their level, how they have handled the complexities - it’s just given inspiration to us.”
Chief Human Resources Officer, TAQA
“NOORA will act as an important platform for networking and provide a community for professional women. At TAQA, we are committed to identifying opportunities that will empower and enhance the experience of our female employees and create an ecosystem where they thrive professionally and have fulfilling careers at TAQA.”
Sales and Service Manager, The Emirates Group, and NOORA member
“Women think differently and I would like to be part of motivating, inspiring and boosting the confidence of like-minded women, not just within but also outside the organisation.”
Dual chapters
Corporate and individual membership
Holistic engagement
Strategic inner circle
Inclusive belonging
Driving change
A minimum of four power-packed workshops annually. All are to drive maximum impact for members and their organisations.
A minimum of two signature networking events annually, where members will forge invaluable relationships.
A virtual hub of continuous learning, resources, discussions and opportunities - for both members and their organisations.
Forge a dynamic, diverse workforce of excellence
Bolster retention of talented women, and foster a culture that supports their growth
Position your brand as a gender equality influencer
Hit gender balance targets, fuel innovative thinking and ensure future success
Cultivate a collaborative female community for mutual growth and support
Fulfil corporate responsibilities for ESG and UN SDG 5 (gender equality and women's empowerment
What does membership give me or our company?
Do I have to be UAE-based or do I have to work for a UAE company?
If you are not UAE-based you are warmly invited to join NOORA, but you must be prepared to travel to the UAE for workshops and networking events.
What is the investment cost for NOORA membership?
What companies are part of NOORA?
What are the joining criteria to become a NOORA member?
Why is networking important to a woman’s career?
How is NOORA different from other networks?
What is the time commitment for NOORA?
What can I expect to do or learn through NOORA?
Upskilling topics we’ve zoned in on from feedback so far include:
What is the long-term value of participating in NOORA for an organisation like ours?
Small changes in how you speak can have a big impact on how people perceive you in professional settings, the BBC-trained founder of All Voice Talent tells Aurora50’s NOORA members.
12 May 2025
You don’t need a cape to be a female superhero in disguise, says NOORA speaker Bron Williams, in a talk one NOORA member called “one of the most authentic presentations I have ever attended”.
Chronic pain affects one in five adults worldwide, impacting people’s work and home lives. But what if healing pain starts in your brain, not your body?
16 April 2025
Four male leaders discuss practical ways male allyship can help empower women in the workplace, from sponsorship to simply listening.
18 March 2025
A window into the 2025 journey of Aurora50’s NOORA corporate women’s network around the UAE.
5 February 2025
From imposter syndrome to mentoring and getting the best out of women’s networks and business networking, here’s what some of our women leaders had to say.
6 August 2024
As NOORA celebrates its first anniversary, we asked some of our amazing members what a year in Aurora50’s corporate women’s network meant to them. Here’s what they had to say.
31 July 2024
As our women’s network, NOORA, turns one, we reflect on 9 things it did for members this year – including creating hundreds of new connections.
25 July 2024
Do you feel like a fraud? It’s not you, it’s imposter syndrome – and you’re not alone. Practical tips and advice for you as an individual or manager to tackle this issue.
5 June 2024
Women in business network differently. They must build, maintain and mobilise their network to help them rise
21 May 2024
The big achievements from Aurora50 in 2023.
14 December 2023
On Emirati Women’s Day, Diana Wilde on how her Emirati friendships have given her faith in the power of community.
15 August 2023
Aurora50’s network for corporate women, NOORA, launched in July with founding partners Accenture, EGA, The Emirates Group, ENOC and TAQA; news of the launch was covered by publications across the Middle East.
6 August 2023
Research has revealed that networking allows women to form an inner circle and become leaders, helping private-sector organisations meet UAE targets for Emiratis and women in leadership
3 August 2023
Don’t start a sentence with ‘I’m sorry but’. Women get interrupted 50% of the time in meetings; here’s how to amplify your voice (and the voices of others).
2 August 2023
Diana Wilde’s speech in full from the 2023 launch of the NOORA community.
31 July 2023
The ROI of networking for executive women – and for their organisations
19 July 2023
Three studies that prove women advance with a good network – but not in the same way as men
26 April 2023
Aurora50’s new women’s network, NOORA, will ensure that GCC women in power never need to feel lonely, writes Diana Wilde.
13 April 2023
It is social capital that will take you all the way to a board directorship, says Prof Heather McGregor CBE.
23 May 2022
This NOORA webinar with NABTA Health explores the intersection of female hormonal health and professional development throughout a woman’s career. It covers key transitions from early career through leadership positions, addressing how hormonal changes during puberty, reproductive years, pregnancy, post-partum and perimenopause affect workplace performance, energy and decision-making. Participants will gain practical strategies for optimising […]
24 June 2025
