About Aurora50

Talented men and women thrive in organisations that provide equal opportunities, which need to attract, retain and promote new staff to create the balanced, performance-led businesses they wish to become. From first-time managers all the way to the boardroom, Aurora50 develops inclusive leaders and environments, finding solutions to your DEI goals.

Aurora50 was co-founded by Sheikha Shamma bint Sultan bin Khalifa Al Nahyan and Diana Wilde in 2020 with a powerful vision: to achieve gender balance in the workplace.

A UAE-based social enterprise, our first, successful initiative was to increase the number of women on boards in the UAE through the Pathway20 accelerator, The Board Summit and Manarat invite-only  club for independent GCC women board directors.

We have now expanded our focus to support listed corporations, large private organisations and high-growth businesses alike with all their diversity, equity and inclusion (also known as DE&I, D&I, DEI, DEIB, DEIA or EDI) needs.

NOORA is Aurora50’s network for corporate women managers, while The Inclusion Summit brings together hundreds of C-suite executives and board directors in MENA’s largest cross-industry DEI event.

The Accelerator for Internal Management (AIM) is an in-house accelerator for high-potential women employees. Gateway teaches executive women board essentials and skills. Table Talks are curated group conversations to activate your DEI strategies.

multicoloured umbrellas - source: Canva/ iStock

Social impact of Aurora50 initiatives

Aurora50 helps organisations with their environmental, social and corporate governance (ESG) ratings, in line with the United Nations’ sustainable development goal 5 (SDG 5) of gender equality.

The UN 2030 Agenda has been adopted by the UAE to align with its national development plan, Centennial 2071 (previously Vision 2021). 

Our founders

Sheikha Shamma bint Sultan bin Khalifa Al Nahyan, co-founder of Aurora50 and CEO and founder of Alliances for Global Sustainability

Sheikha Shamma bint Sultan bin Khalifa Al Nahyan

Sheikha Shamma is a progressive, entrepreneurial member of the Royal Family of the United Arab Emirates, sharing the vision established by her beloved great-grandfather and the UAE’s founding ruler, HH Sheikh Zayed bin Sultan Al Nahyan, for the sustainable development of the UAE and its people, particularly in education, culture and the empowerment of women and youth.

A philanthropist and published author, as well as co-founding Aurora50, she is chief executive of Alliances for Global Sustainability, founder of RESET MENA, and founder of the Sheikha Shamma bint Sultan Sustainability Initiatives. She also serves as a member of the UAE’s Circular Economy Council, Yale’s Center for Environmental Law and Policy Advisory Board and the Industry and Academic Advisory Board for the Academy of International Business MENA. In 2020, the Emirates Green Building Council appointed her as honorary president.

Sheikha Shamma is a graduate of the University of Cambridge with a master’s degree in sustainability leadership and an MPhil in modern Middle Eastern studies.

Aurora50 co-founder Diana WIlde

Diana Wilde

Diana Wilde is a business leader with more than 20 years’ experience in strategy and business development.

An impact entrepreneur, she has substantial experience growing businesses in the information services, training and events industries. 

A business and finance graduate from the University of Westminster, she is certified in IDEO’s Advanced Design Thinking. She is also a committee member for the Association of Corporate Treasurers (ACT) Middle East.

Ms Wilde has always been passionate about making a difference and building communities, particularly in the area of diversity and inclusion. 

You can find out more about the rest of the team in this blog post celebrating our second birthday. And you can find out more about design thinking in this blog post.

Our name

Trees silhouetted in front of the aurora borealis, the inspiration for Aurora50

Aurora Borealis

The name Aurora50 was inspired by the beautiful Aurora Borealis, whose bright lights are a beacon of hope and positivity in the winter darkness.

The number 50 in our name serves as a reminder to ourselves to always think ahead and consider what we can do today, to create the change we want to see in the next 50 years. 

Learn how to navigate your way to the top and get insights on how to champion DEI (diversity, equity, inclusion) in your organisation.