The Hidden Disabilities Sunflower is an awareness tool designed to help individuals with hidden disabilities (known in the region as people of determination or POD) signal their need for support.
Wearing the Sunflower is a voluntary choice, allowing individuals to discreetly indicate that they may need assistance, patience, or understanding from those around them.
There are two brands for Hidden Disabilities Sunflower globally and in the Middle East:
Since its official launch in the UAE in 2022, numerous organisations have joined the programme, fostering inclusivity for individuals with hidden disabilities and their families.
Prominent members include Dubai Airports, Emirates Airlines, EXPO City, Etihad Airways, Bahrain International Airport, HSBC Bank Middle East and Coca-Cola Arena.
From 2025 all public joint stock companies (PSCs) – like publicly listed companies – must put a woman on their board
EGA and Aurora50 announce the launch of the Challenger Programme, for the UAE’s heavy industry companies to promote gender diversity.
Ahmed Mehaya, Operations Manager at Proxy Medical Trading, reflects on his journey returning to work after an acquired disability and inclusive support in the UAE.