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Imposter syndrome: Tips for the executive woman, managers and businesses

Image contains the Aurora50 NOORA logo with tagline Aurora50's women's network, with illustration showing a woman looking sad sitting inside a brain with a series of different masks showing different emotions around her. Text reads: Imposter syndrome - Practical advice for the executive, manager or organisation
Suzanne Locke 5 June 2024
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Do you feel like a fraud? Do you think people are being nice if they praise your work or that you’ve been lucky to get this far in business? It’s not you, it’s imposter syndrome – and you’re not alone.

We offer practical tips and advice for you to tackle your own sense of imposter syndrome – and for the manager or organisation to make a difference.

Because there’s a real business cost to imposter syndrome, right down to the corporate culture…

Contents

What is imposter syndrome?

Imposter syndrome describes that feeling of being a fraud, unworthy of your success.

Sufferers of imposter syndrome think they’re going to be ‘found out’, that they are not really competent, and that they are not entitled to their accomplishments.

The syndrome is not related to whether someone has achieved success or not: those affected are simply unable to accept the evidence of their own success.

Those suffering with the syndrome tend to believe compliments and praise are people ‘being nice’ or that luck had been at play more than talent.

What are the causes – and impact – of imposter syndrome?

Research shows 70 percent of people are affected by imposter syndrome at some point.

Imposter syndrome is more often seen in successful people. Some 25 to 30 percent of high achievers may suffer imposter syndrome.

It is linked to perfectionism and anxiety, and high achievers tend to be affected more.

There can be many causes for the phenomenon to appear more in some people than others.

Family dynamics play a big role, and how a person has been raised will contribute to this. Expectations in childhood can stay with a person for a long time.

Cultural expectations also affect these definitions of success in addition to individual personality traits – most commonly perfectionism.

Common traits include:

  • perfectionism
  • feeling unworthy of success
  • fears of being exposed as incompetent or as a ‘fraud’
  • under-appreciating and under-valuing one’s own talents and skills
  • hiding behind an image portrayed to the outside world.

Externally, these traits can manifest as:

  • minimising positive feedback
  • over-preparing
  • not trying, for fear of failure
  • distrusting others.

Imposter syndrome can have a significant impact on various aspects of a person’s life, from mental health to overall wellbeing:

  • anxiety and stress
  • strained relationships
  • career stagnation
  • negative self-esteem.
Image shows Michelle Obama and text is of a quote from her about imposter syndrome that reads: “I still have a little imposter syndrome. It doesn’t go away, that feeling that you shouldn’t take me seriously.” Michelle Obama, author, attorney & former US First Lady Logo says Aurora50 NOORA - Aurora50's women's network

Do women suffer imposter syndrome more?

A 2022 KPMG study found that 75 percent of women executives have experienced imposter syndrome.

In our experience of training and coaching women in management and on boards, executive women are very likely to struggle.

The term ‘imposter syndrome’ itself was coined by Pauline Clance and Suzanne Imes in the Seventies in a study of high-achieving women.

Sufferers tend to keep it a secret – you are not alone!

Even Michelle Obama has confessed to feeling like an imposter.

Particularly in this region, ‘presenting positive’ can be an issue for women.

They smile and do not admit to any struggles.

In many of our management workshops on imposter syndrome, even when we describe imposter syndrome, women say they don’t recognise it.

But we generally find they identify with the different imposter ‘types’ – especially the super-hero, who feels they have to be a super mum, a super exec, a super sister and a super daughter.

Never feel alone again – join NOORA, the network for corporate GCC business women who lead with impact and share their successes to rise together. Organisations can buy corporate packages and individuals can self-fund their membership. 

Image shows 5 imposter syndrome archetypes Text reads: 1. The perfectionist 2. The expert 3. The soloist 4. The natural genius 5. The super-hero Logo says Aurora50 NOORA - Aurora50's women's network

What are the most common types of imposter syndrome?

The five imposter syndrome archetypes are –

  1. The perfectionist: Has anxiety over how things are done
  2. The expert: Fears having a lack of knowledge
  3. The soloist: Feels pressure to handle things alone
  4. The natural genius: Stresses over not succeeding on the first try
  5. The super-hero: Feels guilty if they don’t please everyone
Image shows Albert Einstein and text is of a quote about imposter syndrome from him that reads: “The exaggerated esteem in which my life’s work is held makes me very ill at ease. I feel compelled to think of myself as an involuntary swindler.” Albert Einstein, mathematician and physicist Logo says Aurora50 NOORA - Aurora50's women's network

Has anyone famous admitted to imposter syndrome?

Plenty of well-known people confess they suffer a touch of imposter syndrome…

  • Michelle Obama, author, attorney & former US First Lady
  • Sheryl Sandberg, former COO of Facebook​
  • Sophia Amoruso, founder of Nasty Gal, Girlboss Media and New York Times bestselling author​
  • Tom Hanks, Academy Award winning actor​
  • Howard Schultz, businessman and former chair and CEO of Starbucks​
  • Albert Einstein
  • Dr Margaret Chan, former Director-General of the World Health Organisation (WHO)
Image of Dr Margaret Chan and quote on oimposter syndrome from her. “There are an awful lot of people out there who think I’m an expert. How do these people believe all this about me? I’m so much aware of all the things I don’t know.” Dr Margaret Chan, former Director-General of the World Health Organisation (WHO) Logo says Aurora50 NOORA - Aurora50's women's network

What is the business cost of imposter syndrome?

Unchecked, imposter syndrome can lead to burnout.​ Executives set the cultural tone in a company, and are role models to their teams. An exec who is pushing themselves towards burnout unintentionally creates a burnout culture. The cost of burnout then multiplies through their team.​

A long-term effect of imposter syndrome and an activated nervous system is exhaustion – that constant feeling like you’re swimming upstream, working extra hard and longer hours to deliver well.​

Stressed people are also more emotionally reactive, due to changes in blood flow in the brain. This means they may get defensive, short-tempered, blame others, withdraw or become more suspicious and less cooperative.​

This emotional reactivity is not someone’s personality but a direct consequence of the body’s physiological stress response. When imposter syndrome has been eliminated, the person becomes routinely calmer and this emotional reactivity disappears.​

The company costs of imposter syndrome include lower performance (than full potential), decreased retention from burnout or execs simply quitting and the cultural impact of burnout and reactivity.​

Illustration showing 6 ways imposter syndrome costs businesses. Text reads: Seven ways imposter syndrome costs businesses: 1. Emotionally reactive 2. Employee can’t reach potential 3. Performance drops 4. Defensive and uncooperative 5. Individual burnout 6. Burnout culture set by leaders 7. Retention falls Logo says Aurora50 NOORA - Aurora50's women's network

Seven ways imposter syndrome costs businesses:

  1. Emotionally reactive
  2. Employee can’t reach potential
  3. Performance drops
  4. Defensive and uncooperative
  5. Individual burnout
  6. Burnout culture set by leaders
  7. Retention falls

When there aren’t enough women at the top, women suffering from imposter syndrome don’t have role models to aspire to.

They don’t have someone there who can confide that they suffer from imposter syndrome too, and yet have made it anyway.

And that leader who suffers from imposter syndrome? Everyone else can see they are competent and high-achieving, no matter how the individual feels themselves.

How do businesses help tackle employee imposter syndrome?

The biggest thing that organisations can do to help is to get more women into the pipeline and keep getting them to the top.

Another is to train managers about imposter syndrome, because it can create a negative, reactive company culture if you have fearful leaders afraid of being ‘found out’, and that can affect hiring and retention.

And everyone should be talking openly about feeling imposter syndrome, because most of us feel it sometimes.

As a manager, if you see someone not contributing when you know they’re a subject matter expert, draw them into the discussion and then talk to them one-to-one later on about their effectiveness and contribution to the team.

Illustration showing 6 steps managers can take to tackle imposter syndrome. Text reads: 6 steps managers can take to tackle imposter syndrome: 1. Establish clear expectations early on 2. Provide chances for team member to connect 3. Clarify communication norms 4. Check in frequently 5. Share feedback early and often 6. Support career growth interests Logo says Aurora50 NOORA - Aurora50's women's network

Six steps managers can use to tackle employee imposter syndrome:

  1. Establish clear expectations early on​
  2. Provide chances for team member to connect​
  3. Clarify communication norms​
  4. Check in frequently​
  5. Share feedback early and often​
  6. Support career growth interests​

What are some practical tips for women in business to overcome imposter syndrome?

Remember your successes and why you really are qualified to do the job you do.

Acknowledge your imposter syndrome but don’t let it hold you back – feel the fear and do it anyway! Keep saying yes to opportunities.

Talk it out with managers, mentors, family, friends so you can work out where your imposter syndrome is coming from and how to manage it.

It’s OK to have setbacks along the way: overcoming imposter syndrome is an ongoing process.

If you are a manager – read the steps above for how businesses can help.

And take heart – a recent study showed there are benefits to imposter syndrome. People who feel like imposters are actually more empathetic and better listeners.

Image shows 9 ways to tackle imposter syndrome. Text reads: 1. Normalise it 2. Share how you feel 3. Look for evidence 4. Remember we’re all different 5. Set boundaries 6. Learn to say ‘no’ 7. Use positive self-talk 8. Acknowledge, accept… and let go 9. Celebrate your wins! Logo says Aurora50 NOORA - Aurora50's women's network

Nine ways to overcome imposter syndrome

  1. Normalise it
  2. Share how you feel
  3. Look for evidence ​
  4. Remember we’re all different
  5. Set boundaries
  6. Learn to say ‘no’
  7. Use positive self-talk
  8. Acknowledge, accept… and let go​
  9. Celebrate your wins! ​

Never feel alone again – join NOORA, the network for corporate GCC business women who lead with impact and share their successes to rise together. Organisations can buy corporate packages and individuals can self-fund their membership.

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