Aurora50

Emirati Women's Day team-building

Celebrate the UAE’s progress in women’s development and inclusion for the occasion of Emirati Women’s Day

Celebrate with Aurora50’s 2022 Who Am I? cards and team game to make an impact around Emirati Women’s Day, which is held on 28 August each year.

Developed to support this year’s theme, Inspiring Reality… Sustainable Future, set by HH Sheikha Fatima bint Mubarak, chairwoman of the General Women’s Union (GWU), the Aurora50 Who Am I? cards are designed for fun, to raise awareness and change mindsets.

Aurora50 products - Emirati Women's Day game - Who Am I?

Celebrate the UAE's progress

PUT YOUR CELEBRATION TO GOOD USE: Drive impact and help to change mindsets by learning about 30 inspiring Emirati women who have contributed to the UAE’s success.

CELEBRATE WITH YOUR TEAM: Raise awareness amongst your team for the importance of gender balance for business growth.

SHOWCASE YOUR SUPPORT: Highlight your organisation as a supporter of gender balance and inclusion.

What's included

Aurora50 products - Emirati Women's Day game - clothes and props

Swag and photo props: After completing the games, commemorate your day with a keepsake that can be shared on social media, newsletters and on the Aurora50 website

Five unique photo props and branded Aurora50 team clothing to commemorate the day and use on social media platforms

Companies are urged to tag #Aurora50 in their posts to share on our platforms

Aurora50 will also create a newsletter post for EWD with comment and feedback from relevant company representative on DEI initiatives and why they support them

Photos will be included on our website - with testimonials from company representative

A full marketing plan will be included in both the run-up to, and on and after, Emirati Women’s Day. Aurora50 will be happy to work with your teams to align on relevant messaging.

Activation wall

In addition to the Who Am I? game, Aurora50 can provide a large-scale activation wall for your Emirati Women’s Day activation.

Aurora50 products - Emirati Women's Day Game - Activation Wall

Creating inclusive environments: the importance of play

Play for adults is critical for wellbeing, particularly in high-pressure roles.

Play has been shown to release endorphins, improve brain functionality and stimulate creativity. Studies show that play improves memory and stimulates the growth of the cerebral cortex. It can also keep us feeling young and energetic.

When we are engaged, we are more likely to learn something new.

Low-frequency activities, such as lectures, are less likely to form new connections within the brain. High-frequency activities, such as games, increase the likelihood of strong synaptic connections being formed in the brain. Basically, lots of stimuli and lots of engagement means a greater chance of learning something new.

Transparent communication engenders trust

Communication is always key in any transformation. All our games provide an opportunity for teams to communicate openly on the subject the game addresses. This provides an opportunity for teams to build trust to take the discussion further, and for individuals to reflect on their own beliefs and behaviours.


Number of women on listed boards in the UAE more than doubles in two years:

Non-executive board careers in the UAE: A path to gender balance