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Ms. Aradhana Khowala

Non-Executive Director, Elaf Group (SEDCO Holding) PSJ, Chair of the Advisory Board, The Red Sea Development Company

Aradhana Khowala is globally identified as an authority on the travel, tourism and hospitality industries  and has over two decades of experience across 75+ countries in five continents. She is currently CEO  of Aptamind Partners a Private Client Advisory that is a trusted advisor to ambitious leaders in Governments, Family Offices, Private UHNW Investors and International Organisations. Previously  she was the Managing Director of Tourism Sector at NEOM – the US$ 500 Billion land of the future  purpose built for a sustainable and a new way of living in Saudi Arabia. 

An experienced Board Member she has an active portfolio of Board roles and currently serves as the  Chair of the Advisory Board of the Red Sea Project in Saudi Arabia which is a signature “giga” project  of Vision 2030, which, through breakthrough models for international tourism, sets new standards for  sustainable development and environmental stewardship. 

Aradhana also serves as a Board Member and Steering Committee member of World Tourism Forum  Lucerne in Switzerland which is a highly focused, top level, strategic body that brings together  selected leaders around the world to reflect on the big challenges facing the industry. She is also a  Board Member of Elaf Group, the leisure arm of a sustainable and publicly listed holding company – SEDCO. In the past she has worked for Jones Lang LaSalle, covering UK, Benelux and  Scandinavian markets, a Strategy Consulting practice in Europe and Asia as well as in Hospitality  Operations in India.  

Aradhana has won multiple awards including the 21st Century Icon Awards in 2017 in association  with CNBC and London School of Economics as an Inspirational Game Changer. In 2014, she was  featured as one of the 50 most Influential Next Generation leaders who will define the future by Swiss  Economic magazine Bilan (Forbes equivalent) and in 2021 she was featured as an inspirational  woman rethinking a sustainable future of tourism by City Nation Place in the UK.  

A passionate advocate of the transformative power of tourism she spends a lot of her time engaging  Presidents, Prime Ministers and Tourism Ministers lobbying for travel and tourism as a force for good but through a lens of equity, justice and mindfulness. An activist for return on equality, she advocates  

for a travel and tourism that empowers women and changes sociocultural narratives, spurs  policymakers to action, and is working with partners globally and across sectors like hospitality,  aviation and cruising to drive change through measurement and transparency by building the first  global digital portal for a more diverse, inclusive and equal world. 

She read at Cornell University in New York, US, is a certified Neuro Linguistic Programming Coach,  has an MBA from Ecole Hôtelière de Lausanne in Switzerland and an International Director Board  Certification from INSEAD in France. A keen industry practitioner, she has participated in global policy  discussions in United Nations bodies, the WEF as well as the G20 apart from some of the foremost  Leadership Summits around the world. 

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